If you use Windows every day for work, I’ve got a question for you.
What’s the one app you couldn’t live without?
Microsoft’s latest marketing says the answer should be Microsoft Copilot.
They’re calling it the number one productivity app in Windows 11, ahead of tools like File Explorer, Microsoft To Do and even the trusty Snipping Tool.
That’s quite a statement.
Now, I do understand why they’re saying it.
There’s a big push around AI PCs at the moment, and Copilot is front and centre of that story.
It sits on your desktop and promises to help you think, plan and get things done. You can ask it to summarise long emails, turn messy notes into a checklist, draft messages, or help you organise ideas for a project.
And yes, that can be genuinely helpful.
If you’ve ever opened your inbox to find a long, winding email thread, being able to pull out the key points quickly is a relief.
If you’ve scribbled half-formed ideas into a document, having something help you structure them can save time.
But here’s where I struggle with the “number one” label.
When I look at how most businesses work, the heavy lifting is done by other tools.
File Explorer is used constantly. It’s how you find client documents, move files, organise folders and keep everything in order. You don’t think about it much, but you rely on it all day.
The same goes for task apps like Microsoft To Do, or simple tools that let you grab screenshots and share information quickly.
They’re not flashy. They don’t get keynote speeches. But they’re woven into the fabric of your working day.
Copilot feels different. It’s more like an assistant sitting alongside those tools. It helps you process information and draft content, but it doesn’t replace the core systems underneath.
I suspect this ranking says more about Microsoft’s strategy than about real-world usage. They want AI to be seen as the future of productivity, so it makes sense to position Copilot at the top of the list.
From a business owner’s perspective, though, the more useful question isn’t “What does Microsoft say is number one?” It’s “Where do we waste time?”
If your team spends hours writing, summarising or planning, Copilot could make a noticeable difference.
If the real problem is disorganised files, unclear processes or too many manual steps, then no AI assistant is going to fix that on its own.
AI is becoming part of everyday work, and that’s not a bad thing. Just don’t let the marketing decide what productivity looks like in your business.
The best tool is still the one that solves your biggest daily headache.
If you want to know which tools could help your business best, I can help. Get in touch.